01
LUKAS
LUKAS FASION FILM
Produced a fashion film for the visual creative agency LUKAS.
The video captures the pulse of sophistication — blending vivid, sensorial colors and rhythmically charged music that evokes the heartbeat of style.
Its power lies in the fleeting moment that captivates the viewer.
A fusion of vintage and contemporary aesthetics, it incorporates timeless tones and balanced compositions that transcend trends.
PM
- Concept Planning
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Image and Video Production
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Tone & Manner Development
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Visual Editing
- Post-Production
02
LUKAS
LUKAS BRANDING
Education
AI Curriculum Planning
- Film Scene Recreation Projects (Lukas Portfolio Production)
- Commercial and Art-based Image/Video Creation
- Analysis of Each AI Tool’s Strengths and Weaknesses
LUKAS Identity Design and Branding
- Symbol Design (Lightbulb)
- Slogan Development (Find your inner right)
- Logo Design
- Brand Tone and Mood Direction
- Main, Sub, and About Page Concepts
Website Planning and Design
Foundation Design Curriculum Development
Advanced and Portfolio Education Materials
Reference Research for Foundational Curriculum
Operations
2025 2nd Half Annual, Monthly, and Weekly Planning and Execution
Basic Financial Planning and Proposal
- Prepared materials on fixed costs, staff salaries, and cash flow management
LUKAS Instagram Strategy and Content Planning
PM
- Concept Planning and Strategy Development
- AI Curriculum Design and Production
- LUKAS Identity Planning and Creation
- Website Planning and Design
- Advanced and Portfolio Material Development
YUJI
YUJI _VISUAL CREATOR
Worked as a visual creator for the high-end designer fashion brand YUJI, overseeing a broad spectrum of visual direction and design production.
Responsibilities included creating symbol and text logos, developing fashion graphics and patterns, designing brand cards, posters, newspapers, and shopping bags, as well as producing specification templates, fashion sketches, and presentation layouts for portfolios and pitch decks.
Additionally, I collaborated directly with manufacturers to enhance packaging quality and ensure the highest production standards, contributing to the brand’s refined and distinctive visual identity.
+MAHANAIM Shirt Identity Drawing
I developed the identity drawing for the “MAHANAIM” shir t by transforming my original oil painting—created for a group exhibition—into a simplified pen-drawing graphic.
The creative director of YUJI reviewed the painting and suggested adapting it as a print for the brand’s apparel line.
With this direction, I reinterpreted the ar twork in a minimal pen-drawing style suitable for textile printing, resulting in a refined illustration that maintains the essence of he original oil piece.
The final graphic was applied to YUJI’s shir t line and is currently available through Shinsegae S.I.Village, W Concept, 29CM, and EQL.
- Symbol and text logo design
- Fashion graphic drawing and pattern development
- Brand card and poster design
- Dapibus Ut
- Fashion newspaper and shopping bag design
- Production form templates and fashion sketch creation
- Portfolio and presentation (PPT) layout design
YUJI
YUJI _VISUAL CREATOR
Brand Packaging & Pattern Development
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Pattern development using YUJI’s newly designed logo
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Packaging design for shopping bags, jewelry boxes, ring/keyring cards, and branded inserts
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First-round concept creation and design refinement
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Communication and coordination with
manufacturing vendors
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Revision management throughout the
production process
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Final quality inspection from prototype to completed products
YUJI
YUJI _VISUAL CREATOR
Produced a series of visual contents for the high-end designer fashion brand YUJI, including a moving poster for its archive pop-up promotion, an edited promotional video for the FW season, and a sensorial, stylish moving poster for the end-of-season sale. Each piece was designed to capture the brand’s refined visual tone and emotional rhythm.
- FW Promotion Edit
- Archive Pop-up Motion
- Season-off Motion Poster
ACRE
ACRE _VISUAL CREATOR
Participated as a visual creator in the DRIP&DROP capsule hotel branding project by design agency ACRE.
Contributed to the planning and production of the branding presentation deck, created various graphic and motion posters, and took part in the concept development and execution of seasonal graphics. Also participated in creative meetings with ACRE and DRIP&DROP, sharing ideas and providing feedback on the overall direction.
- Planning and visual direction for brand identity.
- Creation of graphic and motion posters.
- Concept development and execution of seasonal visuals.
- Participation in creative meetings, idea sharing, and project coordination.
ACRE
ACRE _VISUAL CREATOR
Worked as a visual creator at design agency ACRE for the branding of “Vin V,” Korea’s largest natural wine importer, and its retail brand “Shop Vin V.”
Created various Instagram visuals, posters, motion posters, and graphics. Designed brand assets that captured the individuality of multiple F&B collaborators while maintaining ACRE’s aesthetic sensibility and Vin V’s distinctive tone of voice.
- Developing visual assets aligned with brand identity.
- Creating digital and print visuals including motion posters.
- Balancing brand aesthetics between collaborators.
- Coordinating with the agency and client teams to maintain consistency.
PERSONAL
Publication
_ The Old Covenant and t he New Covenant – Infographic Poster
- Designed an infographic poster comparing the earliest Old Covenant tabernacle worship with modern New Covenant worship
- Visualized historical context and differences to help viewers explore the progression of worship practices
PERSONAL
Publication
_The Old Covenant and t he New Covenant – Infographic Book
- Designed an infographic booklet comparing the earliest Old Covenant tabernacle worship with modern New Covenant worship
- Created visual content that highlights historical progression and key differences in worship practices
- Structured the booklet around the five major Old Testament offerings and the worship of the early New Testament era
PERSONAL
TWELVE FOLLOWERS
Character-Based Faith Exploration Project
- Identified issues around MZ Christians finding the Bible difficult to approach and lacking cultural content
- Proposed 3D character-based solutions inspired by personality and enneagram tests to make biblical figures more relatable
- Developed UX/UI that suggests a biblical character aligned with one’s personality type, including traits, strengths/weaknesses, and key messages